Shopping in Italy

The mini-guide below is a synthesized extract of a book authored by Joseph Walker and published under the nameItaly: Shopping on the Boot and Beyond. While southern Italy is a focus, Rome, Florence, and other major regions are covered, giving insight into what products can be found and where. Most of Italy Revealed's travel programs have some shopping time already calculated in. However, Italy Revealed can also design specific shopping programs as desired.

Italian Shop Titles

ALIMENTARI: Grocery store; may sell wine, fresh bread, and wine.

CAFE SHOP: The place to meet people and purchase hot or cold drinks, sandwiches and pastries. Tables may be found on the sidewalk outside.

CALZATURE:Shoes (scarpe) and boots (stivali) store; may also sell socks (calzini).

CALZOLAIO: Shoe repair store.

CARTOLERIA: Stationary store.

CASEFICIO:Cheese store; may sell local wines

EBANISTERIA: Furniture building and repair shop.

EDICOLA: Newspaper and magazine stand.

ELECTRODOMESTICA: Electrical and household appliances store.

ENOTECA: Wine store.

FARMACIA: Pharmacy.

FERRAMENTI: Hardware store.

FRUTTIVENDOLO: Fruits and vegetables store.

GELATERIA: Icecream store or stand.

GRANDI MAGAZZINI: Department stores, The major chains include: Coin, Rinascente, Standa, and Upim.

IDRAULICO: Plumber.

LATTERIA: Cheese and milk products store.

LIBRERIA: Bookshop.

MACELLERIA:Butcher.

PANEFICIO: Bread and bakery items store.

PARRUCCHIERA: Hairdresser.

PASTICCERIA: Cake, cookies, and pastry store. May sell wines.

PESCIVENDOLO: Fish and seafood store or stand.

PROFUMERIA: Cosmetics, Perfumes, Soaps, and toilet items store.

RISTORANTE: The word "restaurant" infers more food variety and higher prices. Expect a cover charge of 1,500 to 4,000 lire. The cover charge is generally for the pleasure of sitting down and includes place setting and bread. The final bill more often than not includes the tip.

ROSTICCERIA: Smaller cafeteria style restaurant. Both hot and foods may be served. Sometimes a good place to get chicken or rabbit on a spit.

SALUMERIA: Store specializing in cold-cuts, breads, cheeses, olives and canned goods.

TABACCHI:Government sanctioned stores that sell taxed items: cigarettes, cigars, salt, and official stamps & paper (carta bollata) for any official form. Bus tickets and telephone cards are usually available.

TRATTORIA: A restaurant generally serving local cuisine at lower prices.

ITALIAN HOURS OF OPERATION:
This is tricky, but generally stores are open from 0930-1330 and 1630-1930. Grocery and fruits/vegetables stands may stay open a little longer. Restaurants and trattorias generally serve food between 1300-1500 and 1900-2300.

Useful Italian Words and Phrases for better Shopping:

English	Italian
How much is it?	Quanto Costa?
Do you take dollars?	Accetate dollari?
Do you accept credit cards?	Accetate carte di credito?
The check, please.	Il conto, per piacere.
A discount?	Uno sconto?
Less than that?	Bene, grazie!
Have you got something cheaper?	Ha qualcosa di meno caro?
different?	Di diverso?
better?	Di meglio?
I like that.	Questo mi piace.
I do not like that.	Questo non mi piace.
Still or more.	Ancora.
That is all.	E abbastanza.
Do you have change?	Ha da cambiare?
What time do you open?	A che ora apre?
What time do you close?	A che ora chiude?
May I have a receipt?	Posso avere la ricevuta?

Helpful Measurements :

English	Italian
100 grams	Cento grami (un etto)
Half Kilo (one pound)	Mezzo kilo
A Kilo	Un kilo
half liter	Mezzo litro
A liter	Un litro
A piece	Un pezzo
A pair	Un paio
A few	Alcuni
A pack	Un pacco
A bag	Una borsa
A box	Una scatola

Comparative Clothing Sizes :

All desired items should be tried on before purchasing. The left column is American sizes and the right columns are the comparative European sizes.

WOMEN
Dresses, Suits & Coats		Blouses & Sweaters		Stockings
8	38	32	40	8	35
10	40	34	42	8.5	36
12	42	36	44	9	37
14	44	38	46	9.5	38
16	46	40	48	10	39
18	48	42	50	10.5	40
20	50	44	52	11	41

SHOE
Women		Men		Children
4	34	8	41	10	28/29
5/5.5	35	8.5/9	42	11	29/30
6	35.5	9.5/10	43	12	30/31
6.5	36	10.5	44	13	31/32
7/7.5	37	11	45	1	32/33
18	38	12	46	2	33/34
9/9.5	39

MENS SHIRTS:
U.S.A.	14	14.5	15	15.5	16	16.5	17
EUR.	36	37	38	39	41	42	43

Clothes & Food Translations :

Clothes		Food
Acrylic	Acrilico	Apples	Mele
Belt	Cintura	Bread	Pane
Blouse	Camicetta	Bacon	Pancetta
Boots	Stivali	Cabbage	Verza
Coat	Cappotto	Celery	Sedano
Cotton	Cotone	Cucumbers	Cetrioli
Dress	Vestito	Eggplant	Melanzane
Jacket	Giacca	Garlic	Aglio
Pants	Pantaloni	Lemons	Limoni
Shoes	Scarpe	Lettuce	Lattuga
Shirt	Camicia	Melons	Melone
Silk	Seta	Oil	Olio
Skirt	Gonna	Olives	Olivi
Shorts	Pantaloni corti	Onions	Cipolli
Socks	Calzini	Oranges	Arancie
Stockings	Calze	Pears	Pere
Suite	Completo	Peaches	Pesche
Sweater	Magia/Pullover	Potatoes	Patate
Tie	Cravata	Peppers(Bell)	Peperoni
Underwear	Sotto veste	Tomatoes	Pomodori
Vest	Panciotto	Vinegar	Aceto

Shopping in Southern Italy:

CAMPANIA Region

CASERTA:

This charming and historical Campanian town is located just Northeast of Naples. Historically, the major attraction of Caserta is the Palazzo Reale (Royal Palace). The palace, made in the 1700's, has a large beautiful garden with some intriguing fountains. Another area worth visiting is Caserta Vecchia. This part of Caserta, stretching up the hill, affords a good look over the royal palace and the plain of Campania as well. Caserta Vecchia reminds one of walking back into the Medieval period.

ROYAL PALACE HOURS: Open Mon-Sat 0900-1300 and Sun 0900-1200.
ROYAL GARDEN HOURS: Open daily from 0900-1800.

CASERTA MARKET:

The biggest outdoor market in the Campania region is located in Caserta. The market is open Wednesday and Saturdays from 0900-1330. This market has something for everyone! To get to the Caserta Market, take the A2 north from Naples toward Rome. Exit at Caserta Sud. After the toll booth, follow the "Centro" signs. The road will turn into a four laner as you get closer to the Royal Palace. Before the Royal Palace however, you will take the road that turns into an underpass on your right side. Follow road until you exit the underpass. You will come across a large piazza. You enter at "7:00" and need to swing around to take the road at the "3:00" position. Follow this road until you come to a "T" where you will take a left. After 200 meters the road will bend back to the right. Keep following road until you reach the first traffic light where you will turn left. At 300 meters on the left side you will see a military compound. Park along this road in this area, and follow the crowds. 

CASSINO:

Cassino, or Monte Cassino as it is better known, was the site of a ferocious WWII battle between the Germans and the allies. Most of the battle was centered around the Abbey of Monte Cassino which was destroyed but was rebuilt with many of its holy relics still intact. There are several quaint places to shop in the nearby area. The best way to reach the shopping area of Cassino is to take the A2 from Naples and head north towards Rome until reaching the Cassino exit. The Cassino exit will be approximately 85 kilometers from the Naples tollbooth. Upon exiting, you need to head West on SS630 which means that you will cross over the bridge above the A2 and proceed in this direction. A short distance after crossing over the bridge above the A2, you will see many large shoe outlets. 

LA GALLERIA DELLA CALZATURE:

widest selection of shoes at reasonable prices.

RUSTIC ART:

A frequent participant at the international bazaar in October.

STAVOLE FIORE:

Via T. Tasso, 39, Careno Ausonia (FR). If you like marble, this is the shop for you. One can find columns, eggs, statues, etc here.

FORMIA:

Formia is a coastal town approximately 80 kilometers North of Naples that is snuggled between a picturesque mountain and the resort town of Gaeta. Formia is best known for having been the final resting place of the great Roman Senator, Cicero. His tomb can still be viewed on the outskirts of the town. Formia also is known for its charming town market that operates Thursdays and Saturdays from 0800 to 1300. To get to Formia, the best way is to drive past Pinetamare and start following the "Roma-Scauri" signs. You will pass through Castel Volturno, Mondragone, and Cleopatra's bridge which will bring you into the Lazio region after crossing a modern bridge. Just follow the Formia signs from here. For the market, it is found in two locations. Produce and fish are located on the Domitiana directly across from the port. Clothing and other items are located in the town center. There are also some nice stores in Formia on or near Via Vetruvio. Via Vetruvio runs parallel to the modern coast road.

BOTTEGA DEL CUOIO:

Located at #16 Via Nerva, just off of Via Vetruvio, this shop is dedicated to handmade leather belts, briefcases, handbags, and suitcases.

THE GIORELLERIA:

This is the place to repair jewelry. They can also resilver your old plates.

ORLANDI DEPARTMENT STORE:

This store has a myriad of items. They sell china, household goods, and silver.

GAETA:

This is a great resort town and was supposedly named after the surrogate mother of the Trojan hero Aeneas. This mythological nanny is said to be buried on one of Gaeta's beautiful beaches. The town of Gaeta is located just West of Formia. Once arriving in Formia, just follow the coast road until it takes you into Gaeta. The main shopping areas in this picturesque little town are located on Corso Cavour, Via Europa, Corso Italia, and on the waterfront (lungomare). The most intriguing shopping however is done on Via Independenza (piccolo alley) which runs parallel to the Lungomare. The Market of Gaeta runs on Wednesday near the Lungomare. To reach the Gaeta market simply follow the "centro" signs and look for locals with bags in their hands.

SHOE REPAIR:

Located on Via Independenza #57. The owner speaks English and will do great work for great prices.

MONDRAGONE:

This a resort town located about 50 kilometers North of Naples. Its most famous asset is its delicious Mozzarella di bufala which it seems everyone here sells! Mondragone is possibly the best place for this delicacy alla bufala. There is also an outdoor market that is open every Sunday morning from 0800-1300. The market is located in the "centro" of Mondragone. Oh! Did I mention that this town claims to be the birthplace of the infamous Al Capone!!

SCAURI (Also called Basket City):

This town is located just North of Minturno on the Domitiana. On the main road of Scauri, one can purchase wicker items of all shapes, sizes, and uses from the numerous wicker stores. Wicker items have been made here for a thousand years according to the locals. Another place that has been recommended for years, is the FALERNO WINERY. Located on the seaside road just south of Scauri, this is a wine lover's delight. The name of the place is the VILLA MATILDE. You should plan on bringing your own bottles and jugs for wine purchases. They "staff" speaks some English and occasionally will even give an impromptu tour of the winery. 

Shopping in and around Naples:

Ah Naples... that crazy but fun capital city of Southern Italy. Naples was founded by Greeks in the fifth century B.C. near an older Greek settlement (Partenope) which was founded in the eighth century B.C. Historically, Naples is older and richer than most cities in Europe. However, the traffic and pollution chase many visitors from this vibrant and energetic city. This is a shame, not just for those interested in historical sites, but also those interested in shopping. Naples has many outdoor markets and alleys that are surprisingly abundant in a variety of items at good prices. If you like shopping, you will love Naples!

All markets and/or alleys carry an array of different items but are usually specialized. This makes it easy for the shopper searching for a specific item to search in a particular market or alley. We have included some maps and travel information to assist you with your goals of great shopping at great prices.

NAPLES ANTIQUE MARKET:

Open Every other weekend from 0900-1330 on Via Caracciolo/Villa Comunale. The Villa Comunale is the large strip of green after the American Consulate but before the Egg Castle on the Bay of Naples. This market is the market for precious antiques in the Naples area.

MERCATO di ANTIGNANO (VOMERO MARKET):

Open Monday - Saturday from 0900-1330. The best way to reach the market is by using the public transportation system of Naples. Parking is very difficult in Vomero. To reach the Vomero market, take the Metropolitana to the Piazza Amedeo "metro" stop. When exiting the metro at Piazza Amedeo you will find a funicolare, or hill train, just to your left. Take the funicolare up to the last stop. Take a left out of the station and walk up Via Bernini to Piazza Vanvitelli. Here take a left on the fashionable Via Scarlatti until reaching Via Luca Giordano on the third right. The market begins two blocks down on the right side and is known for clothing and cloth items.

MERCATO di BACOLI:

Open Saturdays from 0900-1300. To reach this market, take the road from Arco Felice to Bacoli along the Bay of Pozzuoli. The market and town are located on the mythological site where Hercules kept his cattle that he had stolen from the three-headed monster called, "the Geryon." If you do not see the cattle of Hercules, you will see the market on the right side of the street along the water's edge.

MERCATO di BAGNOLI:

Open Monday - Saturday from 0900-1300. This is primarily a market for foods at great prices. To reach this market, leave the NATO base and take your first right on the road that leads you into the big piazza of Bagnoli. Before the piazza, on the left side, you will see a large building with a small parking lot. Follow the locals inside as this is where they shop for fine foods and produce

MERCATINO di BAGNOLI:

Open Monday - Saturday from 0800-1330. This market has a variety of items and is located in front of the Cumana station on Via Amedeo Maiuri. From the Bagnoli metro, walk down to the bottom of Viale Campi Flegrei.

CAMEO ALLEY (Piazza di San Martino):

Open regular store hours and days. This "alley" is actually no alley at all but a beautiful piazza in Vomero with a grandiose view over Naples. The ex-monastery, now an important art museum, of San Martino and the Castle of St. Elmo shadow the piazza of San Martino. To get here, get off at the Vomero exit and ask for the Castle San Elmo which is about three miles from the exit. So, why Cameos in Naples? Cameos were originally made by the Greeks, in fact cameo is a Greek word meaning "made from nothing." The Greeks brought their cameo making skills to Southern Italy in the eight century B.C. The cameos that are made today in Naples are simply a continuation of a tradition that is thousands of years old. You will pay very little for cameos if you go to Piazza San Martino and visit the shop of Corcione.

CAPODIMONTE:

Open regular store hours and days. One often hears of visiting the "Capodimonte factory." Actually, the "factory" is several small artisans working out of their homes or small shops. The porcelain items created at Capodimonte are world famous and expensive everywhere except for Capodimonte! To get to Capodimonte, exit the Tangenziale at the Capodimonte exit. Here, turn right and go down the hill until you reach a circle. Go around the circle and head back up the hill, passing the Tangenziale entrance, until you reach a red light. Turn right here which puts you on Via Capodimonte. The small shops will be on your right side a little ways down.

CASERTA MARKET:

See section on Caserta.

CORSO MALTA (Shoe Alley or the Poggioreale market):

Open Fridays and Sundays from 0800-1330. This market is maybe the best in the immediate area of Naples. Although this market has the best selection of shoes in Naples, the market sometimes has great deals on clothing items as well. To reach this market, take the Tangenziale to the Corso Malta exit. Proceed down the street after passing through the toll booth until you see the prison in front of you. With the Poggioreale prison in front of you, take a left on Via Nuovo Poggioreale. You will then take the second street on the right named Via Marino di Caramanico. Park where the whitecaps tell you and follow the crowds.

CHRISTMAS ALLEY:

Located on Via San Gregorio Armeno in the "Centro Storico" (historical center) of Naples. This alley is filled with people buying and selling a wide array of Christmas ornaments from the end of November to January 06. The item of choice on Christmas Alley is the Presepe, or Neapolitan nativity scene. Presepes have been a tradition in Naples for hundreds of years. The bagpipe playing shepherds are an extra treat to give this street a special atmosphere. This is a must see for any visitor to Naples during the Christmas holidays.

MERCATO DUCHESCA (THIEVES ALLEY):

Open daily from 0900-1330. You can find household goods, stereo and sports equipment, clothes, and shoes. This market is located directly across from the main train station, Garibaldi, behind the statue of Garibaldi. Please be careful while shopping here. Check out every item you purchase as you may be buying rocks or making a great deal. After all, this market isn't called Thieves Alley for nothing!

FISH MARKET of POZZUOLI:

Open Tuesday - Sunday from 0700-1330. The visitor to the Pozzuoli fish market will be amazed at the variety of fish and seafood products. Even the vegetables are quite abundant and fresh here. Would you expect anything else from a market, although having been moved a few times over the years, has been in business since the founding of the city in the sixth century B.C. Even the Apostle Paul visited the city on his way to Rome. Today's fish market is located near the water on the port's edge close to the Temple of Serapis (originally the market for the ancient Mediterranean world).

FLOWER MARKET:

Open daily (except some Sundays) from 0630-0930 at the Maschio Angioine (also called the Castel Nouvo). The best shopping is done right at opening. If you have a green thumb, or would like to have one, this market has the most variety at the best prices in Naples. Most flower shops get their flowers and plants from here. Castel Nuovo is the large imposing castle near Molo Beverello and Piazza Municipio.

MERCATO di FUORIGROTTA:

Open Monday - Saturday from 0900-1330. This market is conveniently located near the American and Nato bases. To reach this market, take Viale Kennedy heading into town (Viale Kennedy is the road that passes by Edenlandia), at the end of Viale Kennedy turn towards the stadium, then, take a right down Via Augusto. You will want to park in Piazza S. Vittale located directly across from the Upim department store on Via Leopardi. For the market, follow the crowds past the Upim store down an alley way. The market is primarily known for its bargains in clothing and food goods.

GOLD ALLEY:

Open regular store hours. "Gold Alley," or Via S. Biagio dei Librai as it really is called, is a street lined with gold and silver stores. There are new and old jewelry items to be purchased here. To get to gold alley, the best way is to start on Christmas Alley. Christmas Alley concludes at Via S. Biagio dei Librai, A.K.A. Gold alley. S. Biagio dei Librai is also known as Spacca Napoli (split of Naples). This street was originally laid down in the fifth century B.C. by the Greeks who created the city of Neapolis (Naples) and is one of the oldest sections of Naples.

MERCATO di GIUGLIANO:

Open Fridays from 0900-1300. This market is located almost 8 miles down the Circumvallazione from Lago Patria. Coming from the direction of Lago Patria you will be taking a left just beyond the Fiat dealer. The market begins right after the Capodimonte factory.

MERCATINO di LAGO PATRIA:

Open Thursdays from 0800-1300 on Via Staffeta (in front of the Emelia Hotel). This market is very small with some new and used items.

MERCATO di MONTERUSCELLO:

Open Sundays from 0900-1300. This is a fair sized market with a variety of items. Coming from Pinetamare or Lago Patria, take the Tangenziale until reaching the Monteruscello exit. Exit here and turn left . Proceed down .8 miles until seeing an exit to the right with a large sign which reads "Monteruscello" over the road. You take this exit which will take you back down under the road. At the traffic light, take a left. You will cross the tangenziale and continue straight through the traffic light. You will see the market on your left. There is whitecap parking across from the market.

MUSIC ALLEY:

Open normal store hours. Music Alley, or Via S. Sebastiano, is the place for buying music items in Naples. This street, like Spacca Napoli and Via dei Tribunali, was originally made by the Greeks in the fifth century B.C. when they were developing a street plan for Neapolis (Naples). To reach music alley, the best way is to take the metro to Piazza Cavour. Upon exiting you will want to cross the street and bear to your right until reaching Via S. Maria di Constantinopoli (across from the Museo Nazionale). Proceed down this street. After you see the Greek walls made in the fifth century B.C. on your left, continue straight ahead and music alley (Via S. Sebastiano) starts almost immediately.

MERCATINO di POSILLIPO:

Open Thursdays from 0900-1300. Although Posillipo in its self is known for expensive shopping, the prices at the Mercatino di Posillipo are very reasonable. Clothes, foods, and other items can be purchased here. To reach this market from NSA, proceed as if you were going to Afsouth. Instead of taking a right on the road for Afsouth, proceed straight ahead and take the next right. This street will dead end, so take a right and continue down until the street bears left in front of the Steel Mill. This road (also the road for to go to Nisida island) will bear left at the end and go up the mountain of Posillipo. Take road all the way up until you see a park on your left and a gelateria on your right. Just beyond the park on your left side, there is a road, take this road and you will see the park a short distance up the hill. The market is on Via Manzoni near Via Porta di Posillipo.

MERCATO delle PULCI:

Open Sundays from 0800-1330. This market is famous for its selling of antiques, new and used clothing items, special coins, junk, and even items for your pets. If you like the weird and bazaar, you can find them here as well. To reach this market, take the tangenziale to the Casoria exit. The exit, or service road, runs along the Circumvallazione. Find a place to park here and walk back to the Circumvallazione where you will see the market on your right. There is a sign which reads "IL MERCATONE."

MERCATO di RESINA:

Open from Tuesday - Saturday from 0730-1330. This is one of the best markets in the Naples area for used clothes. There is also a small market for food nearby. You may even find a priceless antique here for a low price! The market of Resina gets its name from a Roman noble, Rectina, who perished with her friend, Pliny the Elder, in the horrible explosion of Mount Vesuvius in A.D. 79. Medieval Herculaneum in fact was called "Resina, " a corruption of Rectina. To reach this market, take the tangenziale across Naples to where it connects with the A3. Take the A3 to the Ercolano Exit. From here, simply follow the "Scavi" signs. As you drive down the hill towards the entrance of the Herculaneum archeological site, you will see the beginning of the market on the right side. After you explore the market, you may even consider exploring the ruins of Herculaneum, the sister city of Pompeii.

MERCATINO di TOIANO:

Open from Monday - Saturday from 0900-1300. This little market is located across from Camping Averno/Damiani along the Domitiana. This market has a good assortment of clothing items and food.

BEST STREETS FOR SHOPPERS IN NAPLES:

Via Toledo, Via Chiaia, Corso Umberto, & Via Pignasecca.

PIAZZA CAVOUR METRO STOP:

This is a great place to begin window shopping. Exit the metro station, cross the piazza and take a left down Via Vittorio Colonna. This street is great for window shopping but purchases usually require a lot of $ denaro $. The stores here have some of the most fashionable items that Europe has to offer.

The Amalfi Coast:

The Amalfi Coast is one of the world's most beautiful places. Located just an hour south of Naples, it is also a good place for shopping! The Amalfi Coast begins in Sorrento and ends in Vietri. The drive, if you do not stop, is 2.5 hours long in the winter and 5 hours long in the summer. The road is approximately 48 Km. long. Beware! The road is a twisty and curvy road and your full attention is needed when driving along this road.

VICO EQUENSE:

From Naples, take the tangenziale until reaching the A3 which you take South towards Salerno. Exit the A3 at the Castellamare exit. Follow the signs for Sorrento. You will see the Vico Equense sign. Exit here. In Vico Equense, you want to eat a meal at DA GIGINO PIZZA A METRO (Pizza by the meter). The specialty here is various pizzas served by the meter which generally feed four to five people. To find this restaurant, turn right on the main road in Vico Equense and follow the signs to Sorrento. Just as you are about to leave the town, you will see a retaining wall on the left. Turn left at the following "main road." This road will curve left and you will go through an intersection. The restaurant is a little further down from the intersection on the left.

SORRENTO:

Originally, this town was the abode of the mythological sirens that chased Ulysses and his men around the Gulf of Naples. If you do not see any Sirens, you will see some of the world's best inlaid wood products in this resort town! Sorrento can be found by exiting the A3 (Salerno direction) at Castellamare and following the Sorrento signs all the way into the picturesque little town. There are various parking lots in Sorrento. Look for the signs with a "P" on them. Parking costs anywhere from Lit. 2,000 to 10,000 an hour.

Some of the best places for inlaid wood:

NOTTURNO:

Located on Via Fuorimura 33. Notturno is a large factory/showroom that sells wooden items from clocks to tables. Parking is available in their own private parking lot and a NATO discount is offered.

LA BOTTEGUCCIA (JASMINE'S):

Located at Corso Italia 137, and S. Maria della Pieta 25. Owned by three sisters, this shop has been a favorite of Americans for decades. They have a wide assortment of inlaid wood products.

MAYFLOWER:

Located in Piazza Lauro just a two minute walk from Pizza Tasso. This store sells everything from inlaid wood products to items made rom leather or lace. This is one of the largest and most efficient stores in Sorrento and is the only one that guarantees all of its products 100%. Most of the staff speaks English and are eager to help you. 

From Sorrento you will want to go down the Amalfi Coast. To do this, head back up the main road heading towards Vico Equense, about 3 miles out of Sorrento, you will see the signs for the Amalfi Coast. Just follow the signs! Although there are many towns along the Amalfi Coast, some are better for shopping purposes than others. Some of the best are listed below.

POSITANO:

This town is one of the more posh towns in Italy. Positano is known for its fashion wear , especially for summer wear, which is "home grown" and appreciated all over the cultured world. Positano is also the home of various culinary seminars throughout the year. 

AMALFI:

This is the town for which the entire Amalfi Coast is named for. A military and economical powerhouse in the middle ages, today the town is a quaint little seaside village in the exact middle of the Amalfi Coast. You will want to see the 1,000 year old Byzantine style Duomo and take a look at some of the wines and ceramic products that filter there way here from the other Amalfi Coast towns. Parking is readily available in the winter but difficult in the summer.

RAVELLO:

Located just after Amalfi thousands of feet above the Amalfi Coast, this is an excellent place to buy vino (wine). The locally produced wines are world famous and can be bought for decent prices at their source, the town of Ravello. Possibly the best place for wine tasting and buying is on the right side of the road that leads up to Ravello from Sorrento. You will see it as there are various wine bottles always stacked outside.

VIETRI sul MARE:

Located at the end of the Amalfi Coast and right before Salerno, this is the place to purchase ceramics in Southern Italy.

If you wish to bypass the Amalfi Coast and go straight to Vietri, simply take the A3 from Naples (direction Salerno) and exit at the Vietri exit just a few miles before Salerno. There are a few places to park in Vietri. Just look for the white caps when entering the small town.

Some of the best places for purchasing "lead-free" Ceramics include:

GIOVANNI:

Located on Via XXV LUGLIO 5 (up from the gas station). This place has been a favorite of shoppers for decades. You will have a wide array of items here to choose from such as decorative plates, pitchers, dinner sets, and coffee/tea sets. The owner understands some English if spoken slowly. The owner will also accept American money as well as credit cards.

AVALLONE:

Located in the center of Vietri and across from the parking lot. The "signora" who runs this place is a feisty person who will tell you the truth, "I have great deals." If you check and compare prices, you will find that she is telling the truth. Her store has a huge assortment of ceramic items and has been operating in Vietri for hundreds of years (since her husbands great great grandparents).

Islands in and around the Bay of Naples:

The islands are reached by ferry or hydrofoil from the ports of Pozzuoli, Mergellina, or Molo Beverello. Check departure times with Italy Revealed!.

PROCIDA:

This island offers little in the way of specific specialty items to purchase. However, its narrow streets and small shops guarantee its visitors a quaint and pleasurable experience. The fish is excellent here!

ISCHIA:

This island is a large resort island Northwest of Naples that caters mainly to Germans (Americans are of course welcome). The island is known for its thermal baths and pleasant beaches. You may take your car by ferry or take the bus around the island. The busses are fairly reliable on Ischia.

Some of the best thermal bath spas include:

POSEIDON GARDENS:

Located in the small town of Forio, this German run facility has 15 thermal pools, whirlpools, massage parlors, etc. It also has a restaurant and wine grotto. This is the most famous place on the island.

Spas can also be found in almost all hotels rated *** or higher.

CAPRI:

This island is a large resort island located Southwest of Naples. At one time, Capri was connected to the mainland at Sorrento but seismic and volcanic activity separated it more than 10,000 years ago. Capri was also the seat of the Roman Empire from A.D. 27-37 under the Emperor Tiberius. Capri is known for its beauty shops, peasant style blouses, perfume, Mohair sweaters, and the world famous Limoncello, which is a Lemon liqueur. If you want a relaxing experience, visit this island. The USO from April to October offers special deals on overnight stays in Capri.

CUSTOM MADE OUTFITS:

"Maria Knits" on Via Timpone, 4, AnaCapri can help you with almost any outfit you have in mind. 

Shopping in Rome:

Rome is the capital city of Italy and the gateway to Southern Italy. Besides the 2,700 years of Roman history to explore in the "eternal city," there are also several places of interest to shoppers. This section of the shopping guide is a brief and more of a general overview compared to the section on Naples. For further information not covered in this guide, please contact Italy Revealed at reservations@walkertravels.com.

OPENING HOURS OF STORES/SHOPS:

WINTER: 9000-1300 and 1530-1930
They are closed on Sundays and Monday mornings.

SUMMER: 0900-1300 and 1600-2000
They are closed Saturday afternoons and Sundays.

Depatment Stores:

La Rinascente - Piazza Colonna or Piazza Fiume
Coin - Piazzale Appio
Upim - Via del Tritone
Standa - Via Cola di Rienzo or Viale Trastevere

FOOD STORES:

Supermarkets - Upim and Standa sell food as well
Bread - Il Fornaio, Via dei Baullari or Palombi, Via V. Veneto
Cheese - Formaggiomania, Via Marmorata 47
Delicatessen - Via della Croce or Via Cola di Rienzo
Street Markets - Piazzale Vittorio Emanuele, Piazza Campo de' Fiori, Via Alessandria, Testaccio, and Piazza San Cosimato.

General Shopping Areas:

Religious Articles, Cameos, Souvenirs - Via della Conciliazione
Jewelry and Fashion items - Via Frattina, Via del Gambero, & Via della Vita
Antique Shops - Via dei Coronari, Via del Babuino, and Via Giulia
Wicker and Woven Straw Items - Via dei Sediari and Via del Teatro Valle
General Shopping and Browsing - Via Nazionale, Via del Corso, Via Babuino, Via S. Giacomo, Via dei Greci, Piazza di Spagna, Via. V. Veneto, and Via Bocca di Leone.

Flower Market:

Located on Via Trionfale, between Via Rodi and Via Cunfidia.
One can find a very large assortment of flowers and plants here. Open to public on Tuesdays from 1030-1300.

ROME'S Main Markets:

PORTA PORTESE Flea Market (Trastevere area). One can find food, clothing, furniture, jewelry, etc. This market is only open on Sunday mornings and is Italy's biggest market.

PIAZZA CAMPO DEL FIORI is Rome's oldest market.

VIA SANNIO MARKET has both new and old clothing, sports equipment, and housewares. Open Monday through Saturday in the mornings.

Shopping in Abruzzi / Molise:

The Abruzzi/Molise region is found almost in the exact center of Italy. This is a mountainous agricultural land with breathtaking views of unspoiled scenery. There are places to camp, hike, or bike in this beautiful region. For shopping, this region is known for its food. Wines, Cheeses, and Sausages are found here at great prices. To reach this area, take the A2 from Naples towards Rome. Exit Ceprano and take the road to Arce and Sora.

ISOLA DEL LIRI:

LANIFICIO D'AMBROSIO

The place for linen items in central Italy. Bedspreads are their specialty.

SORA:

Try the wine and cheese here that are easily found and easily liked!

CASTEL di SANGRO:

This is the place to buy home-made Sausage in Italy. Shop around for the best prices. Prices are generally Lit. 15,000 per kilo. To reach Castel di Sangro, take the A2 from Naples towards Rome and exit at Caianello. Follow signs to Rocca Rasso.

VENAFRO:

One may buy fresh live trout in this little town for about 12,000 a kilo. You can them clean the fish (puo pulire, per piacere) or you can do it yourself (if your brave). Follow directions as above to reach Venafro.

SULMONA:

This quaint little town is the "confetti capital" of Italy. One can find a large assortment of confetti. There are different colors, patterns, and constructing techniques to choose from. There are decorations as well as real pieces of art made out of various pieces of confetti to consider here. The scenery is not bad either! Follow directions for Castel di Sangro. Sulmona is on the same road as Castel di Sangro but further North. 

Shopping In Apulia (Puglia):

The Apulia region is located on the heel of Italy's boot. Most of Apulia is flat but very fertile. Apulia has been at the center of attention of many invaders for the past 3,000 years. This region is worth a trip for its historical and cultural attributes. 

ALBEROBELLO:

Alberobello is in the heart of the Trulli district where the local inhabitants have been living in strange conical style houses for thousands of years. Alberobello is located between Bari and Tarranto. From Tarranto, head North on Rt. 172, then 604 North at Locorotonado and simply follow the signs.

SAVOIA EUGENIO:

Located on Via Monte San Rachel 15, this store deals primarily in olive wood pictures that are unique and part of the local culture.

TRULLI HOUSES:

Located all over Alberobello. Many inhabitants will try and convince you to go inside their homes (turned into shops) to buy items. Beware, although you can sometimes find good deals, many inhabitants expect you to buy at least a postcard for entry.

BARI:

The "capital" of the Apulia region was once a center of Byzantine power. Today it usually is a center to catch ferries going to Greece. To get to Bari, take the tangenziale towards the A2. Once on the A2, just follow the autostrada signs to Bari. The items to buy in Bari include fresh Ricotta cheese made with sheep's milk, seafood, horse, and zesty seafood that are all found everywhere in the town.

MARKET:

The town market is located in P. del Ferrarese. There are delicious fruits and vegetables found every morning of the week here.

BRINDISI:

Most people come to Brindisi on their way to or from Greece. However, Brindisi is worth a stop for it has a very pleasant open-air market. Found on Via Battisti, this market is a wonderful place to buy fresh fruit and pizzas. The market is open Monday-Saturday from 0700-1300. Brindisi is located at the bottom of the heel in Southeast Italy on Rt. 379.

GROTTAGLIE:

Located between Tarranto and Brindisi on the heel of the Italian boot. Grottaglie is 15 miles east of Tarranto on E90. This is a good place for Italian ceramics.

LA CERAMICA:

Located on Via Crispi 12. This location sells an assortment of items such as the Trulli house Cookie Jars that are famous with Americans. 

CERAMICHE NICOLA FASANO:

Located on Via Caravaggio 39.

Shopping in Calabria:

Calabria is a wonderful place both historically and culturally. It is a vestige of the ancient Greek's domination in Southern Italy. Calabria is also a great place to purchase spiced hams and swordfish. Also, try the Spaghetti alla Calabrese which is in a word, fantastic!

REGGIO DI CALABRIA:

Market in P. del Popolo is great for purchasing ham and swordfish amongst the other local treats. The market is open Monday through Saturday from 0600-1330.

STANDA MARKET:

Located on Corso Garibaldi, 103. This store will give you any of the basics that you require. Open daily except for Sunday.

Shopping In Sicily:

Sicily is like no other place in Italy, maybe because, as the residents will tell you, it is not really a part of Italy. Sicily is an island that has been at the crossroads of the Mediterranean for thousands of years. The influences of the East and West are evident not only in Sicilian art and architecture, but also on the faces of the multi-cultured people of Sicily. If you love art, history, and culture, Sicily is a wonderful place to visit. One of the primary items to purchase in Sicily is Ceramics.

Sicily can be reached in a variety of ways. Besides flying, the easiest route, one may take an overnight ferry from Molo Beverello in Naples to Palermo, take the train, or drive to Sicily (about an 8 hour drive from Naples and 10.5 hours from Rome).

CATANIA:

This Sicilian city is located on the A18 heading South from Messina. When walking between the walls of cooled lava that are as much of a part of the local scenery as regular concrete buildings, remember, Catania is a good place for eating! The local favorites are ricotta spaghetti and eggplant. The ingredients for these meals, as well as other foods, clothes, and interesting local artifacts, can be found at the two markets of Catania. One is found sprawling along Via Pacini and the other is found off of P. del Duomo. The markets are generally open Monday through Saturday in the mornings.

PALERMO:

Palermo is considered to be the capital of Sicily. The city has been ruled by every conqueror of Sicily. Today, Palermo is a good place to shop for the "Pupi," or Sicilian puppets. Corso Vittorio Emanuele, in the center of town, is a good place to start your Palermo shopping expedition. Don't be surprised at the vast selection of items to purchase in Palermo. There is something for every taste and budget here.

PATTI:

Located along the Northern Coast on A20. This is only a 20 minute drive from Messina along the coast road. This is where the "Caleca" Ceramics are found that the Navy Exchange sometimes sells. The prices are very good here and make this town worth a visit! 

SANTO STEFANO di CANASTRA:

Located on the Northern Coast on the A20. This small town is a ceramic town that uses only traditional native patterns and colors (deep blues, yellows, and oranges) for its ceramics. For a real taste of cultural authenticity in ceramics, stop here.

TAORMINA:

Located on A18 South of Messina along the Eastern coast. This is the place to purchase ceramics in Sicily. Most of the designs on the ceramic pieces are in a Greek style reminiscent of the time when the Greeks ruled Sicily (750-200 B.C.). There are many shops in Taormina and are easily found on foot in this small town. **If time allows, visit the Greek theater of Taormina!**

Shopping ideas for Northern & Central Italy

Although this mini guide focuses a bit more on Southern Italy, there are many towns North of Rome that offer great shopping possibilities. This section will simply list some of the towns and what they are famous for so that visitors to Italy will have a better idea of all the shopping possibilities offered to locals and visitors alike.

NORTHERN ITALY:

VENICE (VENEZIA):

The first inhabitants of the Venetian Lagoon probably never realized what a great city that they were creating. After 1,500 years, the city of Venice stands as a triumph of the human spirit over nature and the elements. The spirit of the shopper also stands to triumph as Venice is a great place to shop! Venice can be reached by train or car (park in one of the garages at Tronchetto or Piazzale Roma).

SAN MARCO:

This is one of the major shopping areas of Venice, but is also one of the most expensive! You find your best leather products around here.If you are interested in beautiful PRINTS of Venice, go to OSVALDO BOHN, located on San Moise near Piazza San Marco.

RIALTO:

The street connecting with the famous Rialto Bridge, Via Mercerie, is probably the best single street of shopping in Venice. The vendors sell everything from souvenirs to quality clothes at reasonable prices here.

MURANO ISLAND:

This is the place for purchasing the famous Venetian Glass and Venetian masks. You do better shopping in the smaller shops rather than the larger factories as far as price.

BURANO ISLAND:

This is the place for buying quality lace products.

VICENZA:

Located in Northeastern Italy, Vicenza can be reached by following the signs along the autostrada.

GOLD & SILVER:

Vicenza is a great place for gold and silver.

MARGONI UMBERTO:

Located on Via Leoncavallo 27/31. This store specializes in gold jewelry. There are also nice shopping possibilities around the main piazza, Piazza dei Signori and along Corso Andrea Palladio. 

MARKETS:

Outdoor markets open in the center of town on Tuesday, Thursday, and Saturday mornings.

CAMISANO:

Famous for gold, silver, and silver trimmed items. Located near Padova. G.T. Terre Store-Monday through Saturday from 0830-1230 & 1530-1900.

NOVE:

Home of the famous "BASSANO CERAMICS." Located near Vicenza on SS248. CERAMICA ANCORA is a good shop with reasonable prices. Ask for "seconds." Seconds are ceramic pieces with minor impurities that have been discounted up to 60%! If you do not find what you want here, there are many other stores to choose from. For Pewter, Brass, Copper, and Silver items, check at CASA del PELTRO just down the road from Ceramica Ancora.

Republic of San Marino :

This small area only 23 square miles is the world's smallest republic. Founded in A.D. 301, San Marino has been an actual republic "only" since 1263. Although friendly with Italy, San Marino is not Italy. The main city of San Marino is located on the slopes of Monte Titano. For shoppers, this is the place in (or out of.. sort of) Italy for onyx, alabaster, and crystal products. From April to October, also the main tourist season, many of the stores are open everyday including Sundays.

ALCOHOL:

Most of the alcoholic products in San Marino are DUTY FREE! Watches and camera are also duty free. Look for good bargains.

STANGHELLA: COPPER ALLEY

- If copper is of interest to you, this town will be of great interest! Stanghella is located between Bologna and Padova (A13). Exit at Boora and head West towards Stanghella. You will see just outside the town two places on the right with copper hanging everywhere! Open Weekdays only.

Central Italy (Tuscany):

CARRARA:

This town is known for its famous white marble. This town supplied Michelangelo with his marble for decades. You too can purchase this marble by driving North from Pisa on highway 1 for about 50 kilometers.

FLORENCE:

This is the capital of the Tuscany region. Florence is world renowned for its leather and jewelry, not to mention the art and architecture.

MARKET:

One of Italy's best markets can be found in Piazza San Lorenzo. Opening times are Monday through Saturday from morning to dusk. In the summer, the market is sometimes open on Sundays as well. The market is the LEATHER lover's paradise! Great souvenir and gift items here also.

For leather you may also try the LEATHER FACTORY on Via Anguillara, 25. They sometimes have great deals as well.

JEWELRY, GOLD, AND SILVER:

These items are easily found on the Ponte Vecchio where jewelers have worked for over 400 years. There are approximately 20 stores to choose from.

FASHION:

The stores such as Emilio Pucci, Bellenghi, and Roberta De Camerino on Via Tornabuoni can take care of all your fashion needs from clothing to accessories.

CERAMICS:

Located on Via Guicciardini, the BOTTEGA DELLA MAIOLICHE is worth a visit. You can find the largest selection of Florentine dishware here.

MOSAICS , SCULPTURES, & ALABASTER:

Located on Lungoarno Acciaioli, 22, this store has your needs and desires.

BAKERY:

Carlies on Via Brache, 12, has been world renowned for its sweet treat for decades. You can even find American treats here such as Fudge Brownies and Chocolate Chip Cookies! Not to be missed!

PISA:

Well, there is not much else is here except for that leaning tower unless you love those leaning tower souvenirs made out of various materials. 

CENTRAL ITALY (UMBRIA):

ASSISI:

The home of Saint Francis is also the home of those cute wooden Pinocchios.

DERUTA:

If you love ceramics, you cannot come to Umbria without stopping at Deruta. Deruta is located on E45 just South of Perugia. You exit the Autostrada at Orte and follow the signs to Perugia. At Deruta, exit at Deruta Sud and make your way up the hill. As far as stores for ceramic products, or "Maioliche" as their pottery is called locally, there are literally too many to count. Plan on a day if wishing to seriously shop for ceramics. You can bargain a little if buying several items. 

GUBBIO:

This town is the place to go if searching for ceramics and tiles done in the "antique style" of hundreds of years ago. This town is also worth a visit for its Medieval feel.

ORVIETO:

This medieval town has a beautiful Duomo and an underground Etruscan "city" that are worth visiting. Orvieto is also the place for buying the world famous white wines, BIGI and ORVIETO CLASSICO. Ceramics can be found here as well and are similar in style to the Deruta ceramics. Orvieto is located along the Autostrada about 50 miles North of Rome.

PERUGIA:

The capital of the Umbrian region is a chocolate lover's delight. The Perugians have been making chocolate for hundreds of years and are quite good at it as your taste buds will agree. The E45 will take you into chocolate heaven, also called, Perugia.

SPOLETO:

This town is the place to be every Summer for the ARTS as the town hosts the International Arts Festival (Festival dei due Mondi). Ask your local USO for more details on this fascinating annual festival.

TODI:

If you are looking for Antiques, Todi is a town worth visiting. This pleasant little town deserves a brief stop while on your way to Perugia, Assisi, or Deruta. Todi is located just south of Deruta along the E45.

There are other great shopping tidbits all over Italy that the Italy Revealed staff will be happy to assist you with. Contact us today to enjoy an Italy revealed program.